FOR IMMEDIATE RELEASE
press release | october 2009 | download printable pdf

contact: carla beaumont
t: 443.994.5488
e: carla@beaucolour.com

COMEDIAN CHRIS ROCK QUESTIONS
CHEMICAL HAIR TREATMENTS
Root Essentials is an Important Step Towards ‘Good Hair’

HOLLYWOOD, CA—Comedian Chris Rock’s Good Hair: Sit Back and Relax hits theaters nationally on October 23, raising important questions about the caustic affects of certain chemical hair treatments.

Root Essentials by Beau Colour, a new, all-natural, dry-application root touch-up and rejuvenation product for all hair types, offers several healthy alternatives to chemicals like those exposed in Chris Rock’s Good Hair.

Carla Beaumont, Creator of Root Essentials, insists that healthy hair is good hair, regardless of the type: “Root Essentials allows women and men to nourish their hair to the roots—straight, frizzy, thick, thin—eliminating the need for frequent chemical applications and allowing any hair type to flourish.”

While chemical applications can be both damaging and time-consuming, Root Essentials may be applied in a few minutes to exposed roots for instant color and protection. A robust infusion of vitamins and natural oils combats damage and frizz while adding nutrients, strength, body, and even SPF protection from the sun.

“I’m thrilled that Chris Rock is using his comedic genius to examine products that simply aren’t sensible for humans to be applying to their hair,” says Beaumont.

Users can blend Root Essentials with contrasting colours for highlights or lowlights, and its benefits may be enjoyed by women or men and can be applied to root lines, eyebrows, mustaches or beards.

Root Essentials is available for purchase at www.myrootessentials.com.

 

FOR IMMEDIATE RELEASE
press release | october 2009 | download printable pdf

contact: carla beaumont
t: 443.994.5488
e: carla@beaucolour.com

ALL-NATURAL ROOT TOUCH-UP POWDER HITS MARKET

Root Essentials is the World’s First Dry-Application Root Colour and Rejuvenation System

BALTIMORE, MD—For those who colour their gray hair, Beau Colour offers relief from the hassle of maintaining exposed roots: Root Essentials, a brush-applied root touch-up powder, containing only natural minerals and vitamins. Root Essentials intends to supplant wet-application chemical root colorants.

“Wet root touch-ups are a hassle. We all know that. They’re expensive to re-apply, time-consuming, messy, smelly,” said Carla Beaumont, president of Beau Colour. “They usually don’t match. And weekly visits to the salon aren’t feasible for most of us. I searched for an alternative and found none, so I created one.”

In moments, consumers may apply Root Essentials to exposed roots for instant color and protection. Vitamins and minerals, including rosemary, chamomile, and vitamin E, provide nutrition, body, and protection to the roots—even SPF protection.

Users can blend Root Essentials with contrasting colours for highlights or lowlights. The ability to easily blend Root Essentials affords customers limitless colour possibilities. And Root Essentials Serum provides added shine.

Application of Root Essentials blends the vitamins and minerals with the hair’s natural oils, reducing the need for frequent washing and eliminating the need for chemical root applications, both of which can damage or thin hair.

Root Essentials’ benefits may be enjoyed by women or men and can be applied to root lines, eyebrows, mustaches or beards.

Said Rick Shane, owner of Shane & Kauffman Salon in Arnold, MD: “The colours (of Root Essentials) are very versatile, and I like you can alter the shade by the application process.”

Eric Kauffman, co-owner, agreed. Kauffman found it difficult to match colours when clients arrived with home-applied liquid root treatments in their hair. He was pleasantly surprised by the ease with which Root Essentials blends into the hair.

Root Essentials debuts on September 17th in Los Angeles to industry insiders at the 2009 Madison & Mulholland Charitable Gift Giving Suite and Hollywood Stylist Breakfast. It will subsequently be available for order at www.myrootessentials.com.